![Zalando: How HUGO's Gen Z rebrand led to an increase of 19% in onsite conversion rate | Zalando Corporate Zalando: How HUGO's Gen Z rebrand led to an increase of 19% in onsite conversion rate | Zalando Corporate](https://corporate.zalando.com/sites/default/files/media/hugo_coachella_2204_2079x1000_int_f_1_by_clab_1_collabary_multi-model_yes.jpg)
Zalando: How HUGO's Gen Z rebrand led to an increase of 19% in onsite conversion rate | Zalando Corporate
![Zalando: How adidas achieved significantly more purchases from Gen Z with its "Be The Inspiration" campaign | Zalando Corporate Zalando: How adidas achieved significantly more purchases from Gen Z with its "Be The Inspiration" campaign | Zalando Corporate](https://corporate.zalando.com/sites/default/files/media/adihead.png)
Zalando: How adidas achieved significantly more purchases from Gen Z with its "Be The Inspiration" campaign | Zalando Corporate
![Campaign Spotlight: Zalando captures the values of young Poles in campaign "Image of Generation Z" - adobo Magazine Online Campaign Spotlight: Zalando captures the values of young Poles in campaign "Image of Generation Z" - adobo Magazine Online](https://i0.wp.com/www.adobomagazine.com/wp-content/uploads/2021/05/zalando-genz-hero1.jpg?fit=1440%2C757&ssl=1)
Campaign Spotlight: Zalando captures the values of young Poles in campaign "Image of Generation Z" - adobo Magazine Online
![A next generation working environment. Zalando BHQ-Z Building by HENN | The Strength of Architecture | From 1998 A next generation working environment. Zalando BHQ-Z Building by HENN | The Strength of Architecture | From 1998](https://www.metalocus.es/sites/default/files/styles/mopis_news_carousel_item_desktop/public/metalocus_henn-zalando-bhq-z-building_01.jpg?itok=Cqm8e93d)