![Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books](https://m.media-amazon.com/images/I/41Ep17pkwaL._AC_SY780_.jpg)
Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books
![TIL that German brothers Adolph and Rudolph Dassler split up their father's shoe company in to Puma and Adidas in 1948. This happened after Adi leaked information to Americans saying that his TIL that German brothers Adolph and Rudolph Dassler split up their father's shoe company in to Puma and Adidas in 1948. This happened after Adi leaked information to Americans saying that his](https://external-preview.redd.it/qjHE3wnx5Je1bwYzkPa6gyMtcfsvbyEGNs5v93c-UKQ.jpg?auto=webp&s=5055b708172a0b3476ac98d3da05d106fc2de5f3)
TIL that German brothers Adolph and Rudolph Dassler split up their father's shoe company in to Puma and Adidas in 1948. This happened after Adi leaked information to Americans saying that his
![Horst Dassler (1936-1987), Adidas : il a inventé le marketing sportif à coups de cadeaux - Capital.fr Horst Dassler (1936-1987), Adidas : il a inventé le marketing sportif à coups de cadeaux - Capital.fr](https://cap.img.pmdstatic.net/fit/http.3A.2F.2Fprd2-bone-image.2Es3-website-eu-west-1.2Eamazonaws.2Ecom.2Fcap.2F2017.2F05.2F05.2F24336995-000a-4122-99b3-d74f02800ce7.2Ejpeg/1200x630/background-color/ffffff/quality/70/horst-dassler-1936-1987-adidas-il-a-invente-le-marketing-sportif-a-coups-de-cadeaux-1195022.jpg)